Google Ads Services
Choosing the right keywords to bid on is the foundation of success. We'll research keywords and the competition to create a Google Ads campaign that drives sales and a positive ROI.
We'll set up your Ads campaign, create ad copy and configure all settings. Multiple ad variations will be created and modified to achieve the highest conversion rates possible.
Each month we'll provide you with a detailed report of what was done with Ads Manager and what the plan is for the coming month. We'll also schedule a review call with our team and yours.
Google Ads Services
Choosing the right keywords to bid on is the foundation of success. We’ll research keywords and the competition to create a Google Ads campaign that drives sales and a positive ROI.
We’ll set up your Ads campaign, create ad copy and configure all settings. Multiple ad variations will be created and modified to achieve the highest conversion rates possible.
Each month we’ll provide you with a detailed report of what was done with Ads Manager and what the plan is for the coming month. We’ll also schedule a review call with our team and yours.
Are you aware of some buzzwords like PPC (pay per click), paid marketing, Google Ads, CPC, bids? If not, no worries, I will let you know. Google Ads is a paid marketing service provided by Google. Ecommerce businesses use this platform to advertise their product and services on Google search result pages, gmails, YouTube and other websites participated in Google Ads program.
When people see Ads (impressions) and click to land to a particular product or service page, advertisers pay for each clicks (cost per click) for getting visits on their webpage in such way. The whole Google Ads seem to work like an auction where advertisers compete for the top positions of their Ads.
Frequently Asked Questions
Google Ads operates on a pay-per-click (PPC) auction model, where advertisers bid for ad placement on search engine results pages (SERPs) and relevant websites. Ad placement is determined by a combination of bid amount, ad quality score, and ad relevance. Studies show that ads appearing at the top of search results get 41% of clicks.
Google Ads extensions are additional pieces of information that expand your ad and provide more value to users. Extensions such as sitelinks, callouts, and structured snippets can improve ad visibility, click-through rates (CTR), and conversion rates. Advertisers using extensions see a 10-15% increase in CTR on average.
Google Ads remarketing campaigns target users who have previously interacted with your website or app, keeping your brand top-of-mind as they browse the web. By serving personalized ads to these users, you can increase brand recall and drive conversions. Remarketing campaigns typically have a higher conversion rate compared to regular display ads.
Optimizing Google Ads campaigns for mobile devices involves creating mobile-friendly ad creatives, utilizing location-based targeting, and optimizing landing pages for mobile users. Studies show that 70% of mobile searches lead to online action within an hour, highlighting the importance of mobile optimization for driving conversions.
Zectagon’s SEO Methodology
As your search engine optimization company, we take the time to understand your business needs, demands and expectations. During the discovery phase, we set up a meeting with your key company stakeholders and conduct an initial site review. Afterwards, we identify your key performance indicators (KPIs), determine your conversion path and perform extensive keyword research. Doing so allows us to gain in-depth knowledge of your company’s processes, site purpose and goals.
The next step is analysis, which covers competitive benchmarking, in-depth site audit, site analytics review and link risk assessment. In this stage, we collect and analyze all your business data to determine the factors that affect your digital presence. We look at your historical traffic patterns, on-site technical issues, competitor’s backlink strategies and link building tactics. We utilize the analytics results in formulating the best approach for your SEO.
Once we’ve identified your marketing gaps and opportunities, our SEO experts will create a 60-day strategic online marketing plan (SOMP). This includes your campaign goals, expected outcomes for each marketing channel and estimated completion time. During the first month of your campaign, our SEO company prioritizes the most critical aspects of your SEO. This is to ensure all our SEO efforts deliver immediate, targeted results.
In this phase, we start executing the SOMP. We optimize your web pages and blog posts with high-performing keywords, improve your site structure and manage your business listings. Our SEO company also leverages a multiple channel strategy to improve your overall SEO results. We implement social media management campaigns and reach out to third-party websites to increase your online reach.
Explore Clients Review
Get in Touch
