Geo-referencing is a type of site-based marketing and advertising. When a device enters or leaves a defined virtual geographic boundary, a mobile app or software employs the Global Positioning System (GPS), radio frequency identification (RFID), Wi-Fi, or cellular data to launch a targeted marketing campaign. The border is referred to as geofencing.
With geofencing, a user can set up alerts that are sent when a device, such as an internet-connected smartphone, crosses a specified geographic boundary. They may also launch a specific action aimed at this device.
Whether it’s a small business or a large brand, geofencing is a powerful and profitable tool to help you target location-based marketing. And with the number of smartphone users is forecast to reach 7,690 million in 2027. The choice of the right geofence company can make a big difference in the success of your campaigns.
The general function of geo-fencing is that it uses location services to detect a user’s device within the predefined zone the geofence to trigger a notification or track visits. The location services used for this purpose may differ according to the provider. It can use:
How does it be Work
Geo-referencing requires communication technologies such as GPS, RFID, Wi-Fi and cellular data. Once a marketing specialist establishes a geofencing, a pre-programmed action is automatically triggered when a mobile device or RFID tag enters or leaves the geofencing.
A virtual geofencing boundary can be created around a geographic location as small as a building, store or shopping centre and as large as a postal code, city or entire state. An administrator or developer first establishes a virtual border around a specific location in a GPS or RFID application. They can use polygon geo-referencing software to identify points on a map. These points set the limit where they want to catch people or devices.
More commonly, geofences can be describe by drawing a circle around the desired location on Google Maps using application programming interfaces, known as APIs, created during application development. The circle represents the geofence that will trigger an action when an authorized device enters or leaves this zone. The answer is pre-programmed by the administrator or developer.
Many geofencing applications incorporate Google Earth, allowing administrators to define boundaries on top of a satellite view of a specific geographical area. Other applications define limits by longitude and latitude or using user-created and web-based maps.
How can it help in Product Marketing?
Geofencing marketing involves setting virtual boundaries around a point or area that follows each time someone with a mobile device crosses them. In this case, a notice announcing a store, brand, service or product in the vicinity is sent to that person’s mobile device.
This is sometimes called geofencing advertising, and it’s an important new technique to target the most likely customers of a business more accurately. To understand why to think first about the operation of traditional advertising. A company sends out ads through mass media channels (e.g. TV, radio, newspapers, magazines, and flyers) that attempt to appeal to as broad an audience as possible. This is a somewhat random approach, though, as the people they reach may be as likely to have no interest in what the company offers as they want the advertised products or services.
However, geofencing allows marketers to define specific spatial boundaries within which their advertising will take place. This allows them to target people close by who are more likely to shop at a particular company due to proximity, demographics, brand affinity and other attributes. This is much more efficient and economical than relying on a broad range of random, expensive mass advertising.
Expertise of Zectagon in Geofencing Marketing
Zectagon Technologies has emerged as a leader in the past five years. Our innovative & creative way of making the ideas happen can benefit product marking. They have a team of innovative and talented people who have adopted new technologies like geo-fencing, which can change marketing strategies and sales.
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