Google Ads Services

Google Ads has the most sophisticated platform for paid search, strongly outperforming competitors like Bing Ads. Google Ads allows advertisers to set a daily budget for each campaign and choose bids for each ad group and keyword. Campaign settings include features such as ad schedules, location settings, and mobile device settings. In addition, the Ads Keyword Planner allows you to brainstorm and evaluate the strength of keywords for your campaigns.
How it works

Google Ads Services

Keyword Research & Competitor Ads Analysis

Choosing the right keywords to bid on is the foundation of success. We'll research keywords and the competition to create a Google Ads campaign that drives sales and a positive ROI.

Campaign Creation & Ad Copy Creation

We'll set up your Ads campaign, create ad copy and configure all settings. Multiple ad variations will be created and modified to achieve the highest conversion rates possible.

Detailed Reporting & Team Meetings

Each month we'll provide you with a detailed report of what was done with Ads Manager and what the plan is for the coming month. We'll also schedule a review call with our team and yours.

How it works

Google Ads Services

KEYWORD RESEARCH & COMPETITOR ADS ANALYSIS

Choosing the right keywords to bid on is the foundation of success. We’ll research keywords and the competition to create a Google Ads campaign that drives sales and a positive ROI.

We’ll set up your Ads campaign, create ad copy and configure all settings. Multiple ad variations will be created and modified to achieve the highest conversion rates possible.

CAMPAIGN CREATION & AD COPY CREATION

DETAILED REPORTING & TEAM MEETINGS

Each month we’ll provide you with a detailed report of what was done with Ads Manager and what the plan is for the coming month. We’ll also schedule a review call with our team and yours.

About
What is Google Ads?

Are you aware of some buzzwords like PPC (pay per click), paid marketing, Google Ads, CPC, bids? If not, no worries, I will let you know. Google Ads is a paid marketing service provided by Google. Ecommerce businesses use this platform to advertise their product and services on Google search result pages, gmails, YouTube and other websites participated in Google Ads program.

When people see Ads (impressions) and click to land to a particular product or service page, advertisers pay for each clicks (cost per click) for getting visits on their webpage in such way. The whole Google Ads seem to work like an auction where advertisers compete for the top positions of their Ads.

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Frequently Asked Questions

Better Research, Better Design, Better Results
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How it works

Zectagon’s SEO Methodology

DISCOVER

As your search engine optimization company, we take the time to understand your business needs, demands and expectations. During the discovery phase, we set up a meeting with your key company stakeholders and conduct an initial site review. Afterwards, we identify your key performance indicators (KPIs), determine your conversion path and perform extensive keyword research. Doing so allows us to gain in-depth knowledge of your company’s processes, site purpose and goals.

ANALYZE

The next step is analysis, which covers competitive benchmarking, in-depth site audit, site analytics review and link risk assessment. In this stage, we collect and analyze all your business data to determine the factors that affect your digital presence. We look at your historical traffic patterns, on-site technical issues, competitor’s backlink strategies and link building tactics. We utilize the analytics results in formulating the best approach for your SEO.

STRATEGIZE

Once we’ve identified your marketing gaps and opportunities, our SEO experts will create a 60-day strategic online marketing plan (SOMP). This includes your campaign goals, expected outcomes for each marketing channel and estimated completion time. During the first month of your campaign, our SEO company prioritizes the most critical aspects of your SEO. This is to ensure all our SEO efforts deliver immediate, targeted results.

EXECUTE

In this phase, we start executing the SOMP. We optimize your web pages and blog posts with high-performing keywords, improve your site structure and manage your business listings. Our SEO company also leverages a multiple channel strategy to improve your overall SEO results. We implement social media management campaigns and reach out to third-party websites to increase your online reach.

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