Email Marketing Services

When it comes to generating and converting leads, there isn’t a more powerful digital marketing tactic than email marketing.

Studies show that despite the growth and prominence of mobile messengers and chat applications, nearly 61 percent of consumers prefer facilitated brand interactions via email – and this preference extends across genders and age groups.

The widespread usage and increasing global relevance of email make email marketing more critical than ever before.

How it works

The Importance of Email Marketing

Build Customer Loyalty

Strong client relationships require regular brand interactions – and routine web email marketing communications with the customer make it possible for any company to generate brand loyalty while driving sales. Additionally, the cost of engaging with and marketing to an existing client using the best email campaigns is six to 12 times less expensive than other marketing channels, such as paid advertising or social media marketing. Targeted email marketing campaigns not only drive more business but also save you money.

Expand Your Business Reach

Email campaigns are proven to have better reach and potential for engagement than traditional marketing methods. Statistics show 72 percent of email users check their inboxes more than six times a day and about 92 percent of internet users have a minimum of one email account. Experienced email marketing specialists can help you reach your target audiences on any device while staying non-invasive and compliant with the CAN-SPAM Act.

Connect With Different Audiences

Hyper-personalized communication is one of the many benefits of using B2C and B2B email marketing to reach your audience. While traditional marketing methods focus on delivering a broad message to a large audience scope, marketing emails allow you to offer unique discounts and codes, personalized messages and data-driven campaigns based on criteria such as birthdays, regions and customer lifetime value (CLV). Instead of putting your effort into one campaign, you’re able to reach out to different audience segments with a personal touch.

Save Time and Effort

Email marketing for small business, franchises and multi-location firms is significantly less labor-intensive than traditional marketing. There is no postage to consider or labeling required for each campaign distributed. Targeted email marketing allow you to communicate and engage with your ideal market segments (whether it’s a few hundred or a hundred thousand) in a matter of minutes. If you don’t have the time to learn the ropes of email campaign optimization, the best email marketing companies can assist you.

Test Email Campaigns and Drive Strong Results

Online email marketing offers various ways to test and see if you’re hitting the nail on the head with your marketing efforts. You can perform A/B and multivariate testing to examine almost every component of your email campaign, from the subject line and time sent to the content within the email campaign itself. This offers valuable insights as to where you might need to revise your email marketing strategy to drive the most engagement with your email campaigns.

Track Your Analytics

Data and analytics provided by email marketing software give valuable insight into the performance of your targeted email marketing efforts and deployed campaigns. The most often reported engagement metrics are open rates, click rates and click-through rates (CTRs), bounces and conversions. Depending on your marketing goals, an experienced email marketing specialist can decode the numbers and translate them to valuable applications to better reach your audiences.

How it works

The Importance of Email Marketing

BUILD CUSTOMER LOYALTY

Strong client relationships require regular brand interactions – and routine web email marketing communications with the customer make it possible for any company to generate brand loyalty while driving sales. Additionally, the cost of engaging with and marketing to an existing client using the best email campaigns is six to 12 times less expensive than other marketing channels, such as paid advertising or social media marketing. Targeted email marketing campaigns not only drive more business but also save you money.

Email campaigns are proven to have better reach and potential for engagement than traditional marketing methods. Statistics show 72 percent of email users check their inboxes more than six times a day and about 92 percent of internet users have a minimum of one email account. Experienced email marketing specialists can help you reach your target audiences on any device while staying non-invasive and compliant with the CAN-SPAM Act.

EXPAND YOUR BUSINESS REACH

CONNECT WITH DIFFERENT AUDIENCES

Hyper-personalized communication is one of the many benefits of using B2C and B2B email marketing to reach your audience. While traditional marketing methods focus on delivering a broad message to a large audience scope, marketing emails allow you to offer unique discounts and codes, personalized messages and data-driven campaigns based on criteria such as birthdays, regions and customer lifetime value (CLV). Instead of putting your effort into one campaign, you’re able to reach out to different audience segments with a personal touch.

Email marketing for small business, franchises and multi-location firms is significantly less labor-intensive than traditional marketing. There is no postage to consider or labeling required for each campaign distributed. Targeted email marketing allow you to communicate and engage with your ideal market segments (whether it’s a few hundred or a hundred thousand) in a matter of minutes. If you don’t have the time to learn the ropes of email campaign optimization, the best email marketing companies can assist you.

SAVE TIME AND EFFORT

TEST EMAIL CAMPAIGNS AND DRIVE STRONG RESULTS

Online email marketing offers various ways to test and see if you’re hitting the nail on the head with your marketing efforts. You can perform A/B and multivariate testing to examine almost every component of your email campaign, from the subject line and time sent to the content within the email campaign itself. This offers valuable insights as to where you might need to revise your email marketing strategy to drive the most engagement with your email campaigns.

Data and analytics provided by email marketing software give valuable insight into the performance of your targeted email marketing efforts and deployed campaigns. The most often reported engagement metrics are open rates, click rates and click-through rates (CTRs), bounces and conversions. Depending on your marketing goals, an experienced email marketing specialist can decode the numbers and translate them to valuable applications to better reach your audiences.

TRACK YOUR ANALYTICS

Customer strategy
Email Marketing Services for Small Business

Deciding where to invest your money isn’t a decision you should take lightly. You must ensure every penny allocated to your marketing efforts delivers an ROI or you risk losing your money and the opportunity to close more sales.

Email marketing for small business is a cost-effective way to promote your brand to specific market segments and grow your revenue. A McKinsey study revealed that email is almost 40 times more effective than Twitter and Facebook combined in attracting new customers. What’s more, according to 80 percent of industry professionals, the best email campaigns drive customer acquisition and retention.

Have any question

Frequently Asked Questions

How does email segmentation improve campaign performance, and what are some effective segmentation strategies?

Email segmentation involves dividing your email list into smaller, targeted groups based on demographics, behavior, or preferences. Segmented email campaigns see a 14.31% higher open rate and a 100.95% higher click-through rate compared to non-segmented campaigns. Effective segmentation strategies include demographics, purchase history, engagement level, and lifecycle stage.

What role do email automation workflows play in nurturing leads and driving conversions?

Email automation workflows allow you to send timely, personalized messages to subscribers based on predefined triggers or actions. Automated email campaigns have a 119% higher click-through rate than broadcast emails. Common automation workflows include welcome series, abandoned cart reminders, re-engagement campaigns, and post-purchase follow-ups.

How can A/B testing optimize email marketing campaigns for better results?

A/B testing, also known as split testing, involves testing variations of email elements such as subject lines, sender names, or content to determine the most effective combination. Emails with personalized subject lines generate 50% higher open rates. By systematically testing different elements, you can identify what resonates best with your audience and improve campaign performance.

What are some best practices for email deliverability and avoiding the spam folder?

Email deliverability is influenced by factors like sender reputation, email authentication, and content quality.Emails with personalized subject lines generate 50% higher open rates. To improve deliverability, focus on maintaining a clean email list, avoiding spam trigger words, and optimizing email content for engagement and relevance.

How it works
Email Marketing Performance Audit and Strategy

Campaign and Template Review

Our email marketing experts review your email templates and email campaigns from the past 12 months to get a clear picture of your email marketing performance and engagement. We look into your email design, subject line and calls-to-action (CTAs) to identify problems and inefficiencies.

Technical Review

To ensure your email newsletters and other marketing emails hit the right inboxes, our email marketing specialist reviews all technical issues with your current setup. These include your spam complaints, deliverability issues and potential domain and IP blacklisting.

Data Review

Studies show 25-33 percent of email addresses become outdated every year. To ensure you’re working with updated email lists, we set a benchmark for email metrics, review your top- and lowest-performing campaigns and analyze unsubscribes and subscriber demographics.

Program Review

This includes a review of your existing email automation, audience segmentation, email list health (growth/shrinkage) and a comprehensive email marketing strategy review. The goal is to determine the best possible way to improve your marketing results.

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Pricing table
Email Marketing Pricing​ Plan

Basic

299$

  • Ideal for small businesses
  • Email campaign setup
  • Email campaign management
  • subscribers up to 1,00000
  • Template customization
  • Basic segmentation
  • Monthly performance report
  • Email support

Standard

499$

  • Perfect for businesses
  • Email campaign setup
  • Subscribers up to 200,000
  • Custom template design
  • Advanced customizations
  • Segment based on interests
  • A/B testing for subject lines
  • Bi-weekly report
  • Email and phone support

Premium

699$

  • Email campaign setup
  • subscribers up to 10,00000
  • Premium custom templates
  • Advanced segmentation
  • Content personalization
  • A/B testing for multiple variables
  • Automated optimization
  • Weekly performance report
  • Dedicated account manager
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